SEO stands for search engine optimization -- that much has stayed the same. It refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, and Bing. What hasn't stayed the same are the techniques we use to improve our rankings. This has everything to do with the search algorithms that these companies constantly change. There are a ton of ways to improve the SEO of your site pages, though. Search engines look for elements including title tags, keywords, image tags, internal link structure, and inbound links (also known as backlinks). And that's just to name a few. Search engines also look at site structure and design, visitor behavior, and other external, off-site factors to determine how highly ranked your site should be in their SERPs. Organic search refers to someone conducting a search through a search engine and clicking on a non-paid result. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic. In present-day SEO, you can't simply include as many keywords as possible to reach the people who are searching for you. In fact, this will actually hurt your website's SEO because search engines will recognize it as keyword stuffing -- or the act of including keywords specifically to rank for that keyword, rather than to answer a person's question. Nowadays, you should use your keywords in your content in a way that doesn't feel unnatural or forced. There isn't a magic number -- it all depends on the length of your keyword and article -- but if you feel like you're forcing it, it's better to ignore it and continue writing naturally. An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.
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